<p><br/></p><section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">近日，易車研究院在最新的研究報告中預(yù)測，2019年汽車銷量將同比下滑3%-6%，車市的黃金十年接近尾聲，拐點(diǎn)之后將迎來一個更加成熟的中國汽車市場，其核心特征是用戶進(jìn)一步細(xì)分、消費(fèi)升級與市場下沉并存、由增量市場向存量市場切換等等。在這種大環(huán)境下，汽車經(jīng)銷商必須從“躺著賣車”向“以客戶運(yùn)營為中心”轉(zhuǎn)變，誰能更精準(zhǔn)地觸達(dá)客戶，誰的客戶滿意度更高，誰就能占據(jù)這場戰(zhàn)爭的制高點(diǎn)。</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">過去，4S店在線下主要是通過派發(fā)傳單、電話銷售、投放廣告等廣撒網(wǎng)的方式觸達(dá)客戶，很難精準(zhǔn)聚焦目標(biāo)人群；線上則主要依賴于汽車之家、易車網(wǎng)、懂車帝等渠道來獲取商機(jī)，但又面臨著獲客成本上升和線索質(zhì)量下滑的問題。車商必須探尋新的獲客渠道和營銷方式，并將主動權(quán)掌握在自己手里，來應(yīng)對新環(huán)境的挑戰(zhàn)。</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; transform: translate3d(-2px, 0px, 0px); -webkit-transform: translate3d(-2px, 0px, 0px); -moz-transform: translate3d(-2px, 0px, 0px); -o-transform: translate3d(-2px, 0px, 0px); margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; background-color: rgb(255, 202, 0); box-sizing: border-box;"><section style="margin: 5px 0% -5px; transform: translate3d(5px, 0px, 0px); -webkit-transform: translate3d(5px, 0px, 0px); -moz-transform: translate3d(5px, 0px, 0px); -o-transform: translate3d(5px, 0px, 0px); position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-style: solid; border-width: 8px 1px 1px; border-radius: 0px; border-color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); padding-right: 8px; padding-left: 8px; box-sizing: border-box;"><section class="horizontal-tb" style="text-align: justify; padding-right: 8px; padding-left: 8px; box-sizing: border-box;" powered-by="xiumi.us"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;"><strong style="box-sizing: border-box;">車商悅CRM，助力汽車門店</strong></span></p><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;"><strong style="box-sizing: border-box;">數(shù)字化營銷升級</strong></span></p></section></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅CRM，基于微信這個國內(nèi)最大的互聯(lián)網(wǎng)平臺，擁有天然的營銷優(yōu)勢——企業(yè)想要觸達(dá)的客戶幾乎都在這個擁有11億用戶的生態(tài)圈里，車商可以通過公眾號、小程序等方式觸達(dá)客戶，并與之建立更加高效、高頻的連接。此外，車商悅CRM圍繞“服務(wù)+體驗(yàn)”建立了與客戶溝通的多個觸點(diǎn)，讓車商可以深入到客戶營銷及服務(wù)的的各項環(huán)節(jié)，構(gòu)建以客戶運(yùn)營為中心的數(shù)字化營銷體系。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">01</section></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">全方位線上服務(wù)，打造完美客戶體驗(yàn)</strong></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅CRM幫助車商將眾多業(yè)務(wù)搬到了線上，讓客戶直接通過微信就可以享受到便捷服務(wù)。比如，客戶在關(guān)注門店公眾號并完成車主認(rèn)證后，可以隨時隨地<span style="box-sizing: border-box;">線上看車，預(yù)約保養(yǎng)，自助查詢積分、套餐、優(yōu)惠券</span>等等，既為門店減少了大量時間和人力成本，也給客戶帶來了更好的服務(wù)體驗(yàn)。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">山東遠(yuǎn)通汽車貿(mào)易集團(tuán)有限公司(以下簡稱遠(yuǎn)通集團(tuán))就借助車商悅CRM打造了一套全新的線上服務(wù)體系。在<strong style="box-sizing: border-box;">便捷性</strong>方面，遠(yuǎn)通集團(tuán)為客戶提供<strong style="box-sizing: border-box;">線上預(yù)約、在線購車、在線購買保養(yǎng)套餐</strong>等服務(wù)，通過客戶的自主操作來增加互動，縮短了與客戶的鏈接距離；在服務(wù)的<strong style="box-sizing: border-box;">透明性</strong>上，遠(yuǎn)通集團(tuán)把<strong style="box-sizing: border-box;">維修記錄、結(jié)算記錄</strong>通過微信完全地、自主地推送給客戶，在修車保養(yǎng)的過程中，客戶可以實(shí)時了解到進(jìn)度與價格；客戶的<strong style="box-sizing: border-box;">投訴、反饋</strong>也能被遠(yuǎn)通第一時間接收；通過這樣的方式，<strong style="box-sizing: border-box;">服務(wù)由原來的模糊和不透明，變成了現(xiàn)在的及時和透明，客戶與企業(yè)之間的關(guān)系從懷疑變成了信任，客戶黏性大大增強(qiáng)</strong>。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.9675926" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/5c9457e640c6b545d58424978e3083ea-sz_879466.jpg?x-oss-process=style/xmorient"/></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;">遠(yuǎn)通集團(tuán)采訪視頻《遠(yuǎn)行》</span></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">借助車商悅CRM，遠(yuǎn)通集團(tuán)公眾號綁定的車主數(shù)已超過<strong style="box-sizing: border-box;">40</strong><strong style="box-sizing: border-box;">萬</strong>，客戶互動頻次提高<strong style="box-sizing: border-box;">80%</strong>，對遠(yuǎn)通集團(tuán)來說，這不僅僅是<strong style="box-sizing: border-box;">客戶資產(chǎn)</strong>的沉淀，還意味著更高的<strong style="box-sizing: border-box;">推廣價值和增長機(jī)會</strong>，遠(yuǎn)通的營銷與運(yùn)營模式正在重塑。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="font-size: 18px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">02</p></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">多樣化營銷工具，破解門店獲客難題</strong></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅CRM擁有豐富的營銷工具，為汽車4S門店提供了更多觸達(dá)客戶的新玩法。比如，根據(jù)<strong style="box-sizing: border-box;">客戶畫像</strong>精準(zhǔn)推送活動資訊，助力營銷轉(zhuǎn)化；提供<strong style="box-sizing: border-box;">拼團(tuán)搶購、集客報名、購車砍價、老帶新、幸運(yùn)大轉(zhuǎn)盤</strong>等營銷工具，吸引粉絲參與分享，高效獲得新客戶；賦能企業(yè)<strong style="box-sizing: border-box;">全員營銷</strong>，并對推廣成績自動追蹤統(tǒng)計，傳播裂變帶來更多商機(jī)；在線下渠道比如車展，使用<strong style="box-sizing: border-box;">微信上墻、搖一搖</strong>快速吸引人流，在眾多展位中脫穎而出。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">更重要的是，借助這些營銷工具，企業(yè)可以準(zhǔn)確知曉這場活動到底獲得了多少商機(jī)線索，并安排銷售人員跟進(jìn)，這一點(diǎn)，對于汽車行業(yè)尤其關(guān)鍵。以前，在車展現(xiàn)場，商機(jī)信息都被銷售掌握在自己手中，銷售后期疏忽了、忘記跟進(jìn)了，企業(yè)很難去核查監(jiān)督；銷售一旦離職，客戶信息也被帶走，企業(yè)對商機(jī)的管理完全處于被動的狀態(tài)。現(xiàn)在車商悅CRM的幫助下，企業(yè)<strong style="box-sizing: border-box;">對客戶線索的收集、跟蹤和管理上的透明化和可控性增強(qiáng)</strong>，確保了線索不遺漏、不丟失，讓獲客和線索轉(zhuǎn)化問題迎刃而解。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">10月中旬，車商悅在金蝶云全球用戶大會設(shè)立展位時，就使用了車商悅CRM的營銷工具，在三千人的會場里，吸引了近<strong style="box-sizing: border-box;">五分之一</strong>的嘉賓前來參與互動體驗(yàn)并轉(zhuǎn)化成了公眾號粉絲，引流效果十分顯著。在客戶領(lǐng)獎時，客戶信息和禮品出庫數(shù)據(jù)自動統(tǒng)計，為活動后期的信息整理、物料盤點(diǎn)、數(shù)據(jù)分析節(jié)省了不少精力。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.75" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/5ddd67b82bdcc79f1fa15acf42e20727-sz_889827.jpg?x-oss-process=style/xmorient"/></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;">車商悅借助營銷工具為展臺帶來大量客流</span></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="font-size: 18px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">03</p></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">360°花式“寵粉”,盤活老客拉動回廠</strong></p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">獲客搞定后，更重要的是如何留存新客戶、激活老客戶。車商悅CRM一方面從服務(wù)切入，通過全方位服務(wù)來提高客戶體驗(yàn)、增強(qiáng)粘性；另一方面，則為企業(yè)提供了豐富的會員玩法和微商城，有效提高客戶留存、活躍。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">廈門信達(dá)國貿(mào)汽車集團(tuán)股份有限公司（以下簡稱“信達(dá)國貿(mào)集團(tuán)”）就通過車商悅CRM搭建了一套完善的會員積分體系。首先客戶可以通過車主認(rèn)證、簽到、分享、購物等方式獲得不同的積分獎勵，然后在積分商城中兌換獎品，或參與積分抽獎，并且所有的積分變動都可以在公眾號上自助查詢、公開透明。通過積分體系，信達(dá)國貿(mào)集團(tuán)<strong style="box-sizing: border-box;">有效激活和引導(dǎo)客戶的活躍行為</strong>，讓他們逐步養(yǎng)成了對企業(yè)的依賴和粘性。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 100%; box-sizing: border-box;"><section style="width: 2.5em; height: 2.5em; margin-bottom: -2.5em; border-left: 2px dotted rgb(193, 193, 193); border-top: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section><section style="padding: 8px; box-sizing: border-box;"><section style="width: 100%; background-color: rgba(255, 255, 255, 0); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; padding-right: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/77a7626d17a660ef867a1497e7f24058-sz_328155.jpg?x-oss-process=style/xmorient"/></section></section></section><section style="display: inline-block; vertical-align: top; width: 50%; padding-left: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/c114d37ca28263ce8eed6885f5b07e7b-sz_725329.jpg?x-oss-process=style/xmorient"/></section></section></section></section></section></section><section style="width: 2.5em; height: 2.5em; float: right; margin-top: -2.5em; border-right: 2px dotted rgb(193, 193, 193); border-bottom: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section></section></section><section class="horizontal-tb" style="text-align: center; font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">信達(dá)國貿(mào)集團(tuán)借助車商悅CRM打造積分體系</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">遠(yuǎn)通集團(tuán)則借助車商悅CRM搭建了一套屬于自己的<strong style="box-sizing: border-box;">“會員+積分+限購”</strong>的營銷模式。由于汽車行業(yè)消費(fèi)的低頻性，門店往往很難與客戶建立緊密聯(lián)系，因此遠(yuǎn)通另辟蹊徑，在微商城上向會員提供紅酒、面膜等快消產(chǎn)品，提高消費(fèi)頻率。客戶在微商城消費(fèi)后可以獲得很高的積分獎勵，這些積分則可以用來參加遠(yuǎn)通每周一次的保養(yǎng)套餐特價搶購，從而拉動客戶回廠。通過這種方式，目前遠(yuǎn)通集團(tuán)微信公眾號的月活數(shù)已突破<strong style="box-sizing: border-box;">10萬</strong>，每月可以帶來超過<strong style="box-sizing: border-box;">60萬</strong>的產(chǎn)值。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 100%; box-sizing: border-box;"><section style="width: 2.5em; height: 2.5em; margin-bottom: -2.5em; border-left: 2px dotted rgb(193, 193, 193); border-top: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section><section style="padding: 8px; box-sizing: border-box;"><section style="width: 100%; background-color: rgba(255, 255, 255, 0); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; padding-right: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/109b07da14477f13b3e2fedc20ce4f85-sz_1057427.jpg?x-oss-process=style/xmorient"/></section></section></section><section style="display: inline-block; vertical-align: top; width: 50%; padding-left: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/ee326648e3f5a0d0631148ceadb91163-sz_515431.jpg?x-oss-process=style/xmorient"/></section></section></section></section></section></section><section style="width: 2.5em; height: 2.5em; float: right; margin-top: -2.5em; border-right: 2px dotted rgb(193, 193, 193); border-bottom: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section></section></section><section class="horizontal-tb" style="text-align: center; font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">遠(yuǎn)通集團(tuán)借助車商悅CRM搭建“會員+積分+限購”模式</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: left; margin-top: 10px; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-bottom: 1px dashed rgb(182, 182, 182); border-bottom-right-radius: 0px; padding-top: 10px; padding-bottom: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgba(153, 249, 231, 0.51); box-sizing: border-box;"></section><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; color: rgb(121, 121, 121); padding-right: 10px; padding-left: 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">結(jié)語</strong></p></section></section></section></section></section><section style="margin-right: 0%; margin-bottom: 10px; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-bottom-left-radius: 20px; border-style: none none dashed dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); border-top-right-radius: 20px; padding: 15px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; border-top-left-radius: 0px; box-sizing: border-box;"><section class="horizontal-tb" style="font-size: 14px; color: rgb(121, 121, 121); line-height: 1.8; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">數(shù)字化營銷不是簡單地將線下場景搬到線上，而是要通過信息技術(shù)來彌補(bǔ)線下場景的缺陷，與客戶建立更加緊密的關(guān)系。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅CRM為汽車企業(yè)提供了一種新的營銷模式，幫助企業(yè)實(shí)現(xiàn)<strong style="box-sizing: border-box;">從客戶管理到客戶服務(wù)、從單向營銷到雙向互動、從線下場景到移動場景</strong>的轉(zhuǎn)變。同時，得益于車商悅豐富的產(chǎn)品生態(tài)，車商悅CRM還可以與銷售、售后、財務(wù)等系統(tǒng)打通，幫助企業(yè)實(shí)現(xiàn)全業(yè)務(wù)流程的數(shù)字化管理，實(shí)現(xiàn)以客戶為中心的數(shù)字化轉(zhuǎn)型升級。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section><p><br/></p>