<p><br/></p><p><br/></p><p style="margin: 0px 8px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服 務 車 商，悅 享 云 端 · </span></p><p></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><p style="margin: 0px 8px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 1px; height: 274px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCA6AKOgJAAL2ytBL6ZY94.jpeg" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCA6AKOgJAAL2ytBL6ZY94.jpeg"/></span></p></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">近年來，隨著新技術和互聯網生態的飛速發展，消費升級的步伐加快，消費者的行為習慣發生巨大改變！</p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(69, 85, 141); height: 3px; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; line-height: 2; letter-spacing: 1px; color: rgb(89, 86, 86); overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">封面來源 </strong>| pexels</section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 郭志祥</span></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><p></p><p line="QJYQ" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2020年，在沒有展廳、非官方授權經銷商的情況下，</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">某車商依靠</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">9個人的銷售團隊，借助微信了解客戶需求（需求車型、顏色、個性化需求、交貨時間等），</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">為</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">客戶</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">提供</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">個性化定制交付方式</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">（</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">用巨大的禮盒包裝好車子，安裝好燈光、配好音樂，給予客戶十足的驚喜</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">），</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在2020年疫情期間，創造了15億元營收。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在傳統流量模式難以滿足全新營銷需求的今天，車企和經銷商紛紛轉變思路，開啟線上營銷的創新模式，試水線上銷售，直播買車、VR看車、上門取送車等。上述這個出圈的案例就充分證明了經營私域生態的價值和潛力。</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過特色的營銷點、個性化的定制，以用戶轉介紹的形式，在用戶的社群、朋友圈擴</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">散，從而創造出</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新的</span><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">銷售突破。</span><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCHSAczysAAKbUlC_UbY859.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCHSAczysAAKbUlC_UbY859.png"/></section><p></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p></p><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</span></strong></section><section style="outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(2, 30, 170); font-size: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">私域流量聽著很美好，但做起來真的很難</span></p></span></strong></span></section><section style="outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">私域流量是品牌自有的，可展開個性化運營的用戶資產。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">品牌可主動反復觸達、喚醒用戶；通過培養忠實用戶，進一步擴散影響；通過掌握用戶數據，精準分析用戶行為，提供精細化營銷服務。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在用戶爭奪日益激烈，集客成本高昂的形勢下，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過運營私域流量，提供更優質的服務體驗，從而推動潛在消費者加速購買決策，提高保有客戶粘性，讓經銷商看到了逆境突破的新希望。</span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">但目前看，4S店的私域運營還處在初期，并普遍存在以下幾個關鍵問題：</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section data-tools="135編輯器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ul class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: disc; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">不受控的私域運營環境：</strong></span><span style="outline: 0px; max-width: 100%; caret-color: red; font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">潛客通常在不受控的社交媒體、垂直媒體等第三方平臺上活躍并建立決策框架，經銷商缺失自主的留存平臺。</span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少有效的運營方法</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">：用戶沒有分層管理，日常主要以空投式信息推送和客服電話邀約與客戶聯系，粗放式的運營導致轉化效果不理想。</span></span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺乏科學的數據分析工具：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用戶數據分散割裂，缺少有效的工具管理，難以整合分析形成全面深刻的用戶洞察。</span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少專業的運營團隊：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少懂行業的互聯網營銷人才，難以推動行之有效的運營與服務。</span></span></p></li></ul></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><p line="fh8a" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</span></strong></span></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過產品和服務，助力經銷商營銷數字化升級</span></strong></span></strong></span></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">基于此，金蝶車商悅<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">推出</span></span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“平臺+運營”的一站式解決方案，</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">從三個維度著手，圍繞汽車客戶全生命周期的價值點（試乘試駕、車輛購買、精品購買、保養維修等），幫助經銷商全面開展私<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">域</span>運營，提高客戶全生命周期價值。 </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135編輯器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></section><ul class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: disc; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">構建自主可控的私域運營環境：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用SCRM平臺打通經銷商的微信生態</span></span><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">（微信公眾號、小程序、企業微信）</span><span style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">，建立與用戶可主動反復觸達的溝通渠道；</span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></section></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造全生命周期數字營銷平臺：</strong>建立用戶畫像，打上用戶標簽，跟進用戶全生命周期；</span></section></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立四位一體的私域運營體系：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用戶運營、內容/社區運營、活動運營、商城運營，全方位提高用戶滿意度，增加用戶粘性。</span></section></li></ul></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCFuAMXLRAAGY7fa3R40154.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCFuAMXLRAAGY7fa3R40154.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 14.6667px; white-space: normal; color: rgb(0, 82, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">03</span></strong></span></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造自主可控的私域運營環境，構建私域流量池</span></strong></span></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打通微信生態數據接口，構建自主可控的私域運營環境。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">微信是目前用戶池最大、接受度最高、社交屬性最強的生態。車商悅SCRM系統與微信生態、汽車垂直媒體的接口打通，將線索沉淀到系統中統一管理。</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過微信公眾號、小程序提供及時有效的車主服務；通過企業微信與客戶建立有效鏈接，實現銷售及售后業務管理的移動化。</span><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCE-ABE5AAAPKtbcq-Zk175.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCE-ABE5AAAPKtbcq-Zk175.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; letter-spacing: 0.544px; white-space: normal; font-size: 14.6667px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">04</span></strong></span></strong></span></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造全生命周期數字化營銷平臺，提供個性化服務</span></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">個性化的服務要求更細顆粒度的用戶分層。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">對用戶進行細化的分層管理，如潛在客戶、1年以上（未進店）、三年以內（購車）、三年以上（購車），便于制定差異化營銷服務策略。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一方面，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">關注到用戶全生命周期不同階段的需求</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，提供因時而異的精準服務，優化服務體驗；</span>另一方面，</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在服務的同時，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">開展個性化的營銷活動</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。如通過新購贈禮活動，提升新客成交率、通過置換獎勵，增加老客換購率等。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/90/CvYhq2EuCEaAfAlKAABdDfl8DU4648.png" _src="http://www.bfao.cn/group1/M00/38/90/CvYhq2EuCEaAfAlKAABdDfl8DU4648.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">SCRM系統的用戶畫像植入企業微信側邊欄，銷售顧問可在與用戶交流的過程中，輕松調出用戶畫像，根據用戶標簽和業務消費情況，提供更具個性的服務。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/90/CvYhq2EuCDuAaA2FAAW4RJwhWeU885.png" _src="http://www.bfao.cn/group1/M00/38/90/CvYhq2EuCDuAaA2FAAW4RJwhWeU885.png"/></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); font-size: 16px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14.6667px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">05</span></strong></span></strong></span></strong></span></section></h1><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立四位一體的運營體系，提升業績</span></strong></span></section></h1><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCC2AWlHJAAD9dopphNc161.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCC2AWlHJAAD9dopphNc161.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「用戶運營，新客激活六步走」</strong></span></strong></h5><section data-tools="135編輯器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ol class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: decimal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新客關注公眾號后，獲得優惠券推送；顧問用企微添加客戶好友，可邀請客戶進群</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據用戶的瀏覽情況，SCRM自動建立用戶標簽</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過設置關鍵詞，</span></strong><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在企業聊天窗口快速</span></strong><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">進行答疑解惑</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據用戶生命周期，SCRM自動提醒顧問跟進</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據用戶標簽，通過微信公眾號定向推送個性化<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">內容</span></strong></span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據用戶畫像，邀約客戶參與試乘試駕等其他活動</span></strong></p></li></ol></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCIaAJ0O_AAVyAzJ2o08764.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCIaAJ0O_AAVyAzJ2o08764.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">線上云店，24小時在線營業。</span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">微信公眾號線上云展廳，將線下業務復制到線上，實現24小時營業。新用戶可關注經銷商微信公眾號，自主瀏覽線上展廳；根據意向車型，選擇就近門店，發起新車詢價和試駕預約，到達合理安排時間到店的體驗。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/90/CvYhq2EuCJGASjvDAAXtHcgq7Os542.png" _src="http://www.bfao.cn/group1/M00/38/90/CvYhq2EuCJGASjvDAAXtHcgq7Os542.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;">線索集客案例：購車報價器</span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">活動運營，老客戶召回五步走</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section data-tools="135編輯器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ol class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: decimal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在SCRM創建優惠券/體驗券/預儲值禮包</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據用戶標簽進行用戶篩選，編輯公眾號活動推文/活動短信進行定向推送</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客戶獲得優惠券/體驗券，報名參加活動</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客戶進門店消費，顧問核銷券碼抵扣</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">添加顧問企業微信再次建立連接，延長留存周期</span></strong></p></li></ol></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group2/M00/08/A4/CvYhHWEuCJ2AVPp1AAeVHADl6u4791.png" _src="http://www.bfao.cn/group2/M00/08/A4/CvYhHWEuCJ2AVPp1AAeVHADl6u4791.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">不斷的車主關懷，不斷的客戶關系。</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客戶在微信公眾號完成車主認證，可在線上完成續保、道路救援、積分兌換等業務辦理；</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">可實時跟進業務進度、接收消費明細、預約信息、保險到期等提醒；可</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在微信公眾號，獲得最新資訊和活動推送，達到持續有效的觸達。</span><span style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCTGANZNfAAXQWnexw1E592.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCTGANZNfAAXQWnexw1E592.png"/></section></h4><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 企業微信續保提醒召回</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">活用營銷工具，提高運營轉化。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過集客報名、特價車、購車砍價<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">等營銷工具發起活</span>動，吸引老客戶參與。福州某合作4S店，針對老客戶發起線上團購活動，單次活動共收獲訂單133筆；英菲尼迪30周年收獲訂單44筆，微商城收入占總業績的62%。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCT6AHS39AAq7siBT9-U959.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCT6AHS39AAq7siBT9-U959.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;">商城活動回廠</span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">內容運營，人/車/生活三大方向</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">內容運營圍繞人、車、生活三大方向展開。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">關心車主，從興趣點出發，提高服務體驗；關注車，從需求點出發，提高引流、進場、轉化；延伸車生活，從共鳴點出發，讓用戶愛上分享。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group2/M00/08/A4/CvYhHWEuCUmAV4ZCAAKt0UpHjg4426.png" _src="http://www.bfao.cn/group2/M00/08/A4/CvYhHWEuCUmAV4ZCAAKt0UpHjg4426.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">策劃互動性強的活動，激發用戶分享欲，借助用戶朋友圈產生熟人關系的活動裂變。</span><img src="http://www.bfao.cn/group2/M00/08/A4/CvYhq2EuCYCAQB35ABZso-Cj7WA766.png" _src="http://www.bfao.cn/group2/M00/08/A4/CvYhq2EuCYCAQB35ABZso-Cj7WA766.png"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section></h4><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">商城運營，延伸用戶價值體驗</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立商城的會員體系。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據用戶的消費情況和活躍度，自動升降經驗值，讓用戶享有對應的積分權益，從而更好的提高用戶參與的積極性，推動消費升級。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCYqAU1FyAASMCwAQdtw596.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCYqAU1FyAASMCwAQdtw596.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">會員管理體系</span></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">會員可在商城，用積分兌換售后維修保養、精品、美容裝璜等優惠券，在線下門店消費時抵扣使用。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">某車商在雙十一期間，面向會員在商城發起了“<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">定</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">金拍拍</span>”<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">預存</span>活動，激活了一批有需求的老客戶回廠。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group2/M00/08/A4/CvYhHWEuCZqAbbcnAAhWc7OoV2I116.png" _src="http://www.bfao.cn/group2/M00/08/A4/CvYhHWEuCZqAbbcnAAhWc7OoV2I116.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(178, 178, 178); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">積分商城活動</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">最后，多維度的指標，直觀的數據報表，可以為運營效果提供支撐。運營團隊根據執行內容，按月、季度、年度輸出運營報告，優化總結提升轉化效果。</span><img src="http://www.bfao.cn/group1/M00/38/90/CvYhq2EuCaSADWxiAALudD2aH2Y262.png" _src="http://www.bfao.cn/group1/M00/38/90/CvYhq2EuCaSADWxiAALudD2aH2Y262.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(178, 178, 178); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 金蝶車商悅運營月報 </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在數字化轉型的趨勢之下，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如果說，ERP、CRM等數字化工具為經銷商搭建好了“毛坯房”，那金蝶車商悅<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“平臺+運營”的一站式解決方案</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，則可以提供精裝修服務。</span></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">讓每個經銷商都有自己的風格！</span><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></strong></span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: center; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: center; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">獲取詳細服務內容，請掃碼下方二維碼</strong></section><section style="text-align: center; margin: 0pt 8px; outline: 0px; max-width: 100%; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCbGAOw1CAAEBoy7IRPg286.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCbGAOw1CAAEBoy7IRPg286.png" style="width: 200px; height: 200px;"/></section><section style="text-align: center; margin: 0pt 8px; outline: 0px; max-width: 100%; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCb6AcLAxAAUobxMUdN8914.png" _src="http://www.bfao.cn/group1/M00/38/8B/CvYhHWEuCb6AcLAxAAUobxMUdN8914.png"/></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <em style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(0, 0, 0); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">- End -</strong></em></span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; 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font-size: 16px; letter-spacing: 1px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; background-color: rgb(0, 128, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">  往期精選  </span></strong></span></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; width: 578px; line-height: 1.75em; overflow-wrap: break-word !important;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxNjQwMDcwNw==&mid=2247488410&idx=1&sn=f1b8090605cdc0088b7ffbe044927da7&chksm=9788c5b6a0ff4ca0d561a63289c0a001e86a0e086dac17c220f7fd92ca6158b875e3b9ff0f70&scene=21#wechat_redirect" textvalue="從業務到服務，遠通如何打造數字化營銷服務體系？" data-itemshowtype="0" tab="innerlink" data-linktype="2" hasload="1" wah-hotarea="click" style="outline: 0px; 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font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; width: 578px; line-height: 1.75em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); text-size-adjust: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">關于 <span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">車商悅</span></span></strong></span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); text-size-adjust: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangSC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶車商悅深耕汽車行業14年，專注為汽車行業提供數字化管理解決方案。產品方案覆蓋整車銷售、售后維修管理、二手車、客戶服務、營銷集客、經營分析等各項業務環節，并整合智慧BI、配件集采、聚合支付、智能道閘等多項增值服務，助力主機廠、汽車經銷及服務企業提升整體服務水平與運營效率，實現業財稅一體的數字化升級。目前車商悅大中型集團客戶突破100家，服務全國門店超5000家，CADA汽車經銷百強榜中有超過40%的客戶與金蝶合作。</span></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); text-size-adjust: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-family: PingFangSC-Light; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">聯系我們</span><span style="outline: 0px; 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font-size: 15px; overflow-wrap: break-word !important;"></strong><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; color: rgb(95, 156, 239); box-sizing: border-box !important; overflow-wrap: break-word !important;">400-886-3178</span></strong></span></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); text-size-adjust: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; 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